A shared philosophy of going all in to make the most of our time on this planet, with goods and experiences to give it form.
Before a product, a brand, or even a name, this started as one existential thought: We're all going to die. So how do we make the most of the insane opportunity of being alive?
Our name.
A metaphor for life, when seen as the opportunity that it is.
But what do we do?
We create products that symbolize the identity or functionally give your time more life. Our first Volumes are headwear, a flag for the philosophy and a daily reminder to live it.
We bring people together for in-person events, because a philosophy about time is best realized by spending it with people who think the same way.
With an understanding that some of life's most epic experiences can be monetarily challenging, we pair each Volume with giveaways to fund them.
One dot for every year of an average life. However many are left, they are the whole of it.
Presence & progress.
Ask any two people to imagine themselves on their deathbed and they'd paint different pictures.
An appreciation for the little moments. Finding time to purely enjoy now.
Working toward a dream. Building a better version of yourself.
Some moments call for presence. Some for progress.
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Password access to our small batch releases before anyone else.